Our Team

Leadership Group

GTI is led by a team of tourism industry specialists recognised for their expertise and constant innovation in consumer marketing, public relations, trade and digital marketing.

Sarah Anderson
Sarah Anderson
Managing Director

GTI founder and managing director, Sarah Anderson is one of the travel industry’s most familiar and trusted faces having working in tourism marketing and management for more than 18 years.

A passionate traveller, marketer and communicator, she drives GTI’s pioneering vision and its leading role in the industry. She is highly regarded by clients and the industry for her innovative, can-do approach, crisis management experience and sustainable travel expertise.

Sarah is heavily involved with the travel industry at many levels and is recognised for her contribution to the industry having held leadership roles as Chair of CATO (Council of Australian Tour Operators), ANTOR (Association National Tourist Office Representatives) and for her achievements in driving global sustainable tourism initiatives.

Georgia Gregerson
Georgia Gregerson
General Manager

GTI general manager Georgia Gregerson is renowned for her strategic thinking, enthusiasm for the tourism industry and strong relationships in the market. Georgia is responsible for leading and integrating the team to ensure effective output across the board and success at every level.

With extensive knowledge and experience leading multi-channel and integrated sales, marketing, PR and digital strategies, Georgia is a core and influential figure across the board, leading on client accounts and agency operations.

GTI Tourism clients and the broader travel industry rely on Georgia’s strong leadership to ensure great results from the agency’s campaigns. She is a member of The Australian Society of Travel Writers (ASTW) and ANTOR.

Rachel Jones
Rachel Jones
Director of Communications & Strategy

Rachel is a creative and strategic communications expert with over 14 years’ experience working in the travel, hospitality, luxury and lifestyle industries. As GTI’s Director of Communications & Strategy, she leads and develops effective communications strategies for the agency’s portfolio of travel and tourism clients.

Lizzy Chadwick
Lizzy Chadwick
Public Relations Group Account Director

Lizzy is a strategic and enthusiastic public relations specialist with extensive knowledge of the travel and tourism industry. She has worked with high profile brands across travel, fashion, technology and FMCG in both Australia and the UK. Lizzy leads GTI’s PR team, driving high performance and creative thinking to generate exceptional results for clients.

Anne Lee
Anne Lee
Sales & Marketing Group Account Director

Anne is GTI’s senior specialist in trade marketing and co-operative partnerships, and brings unparalleled flair to managing GTI’s core industry relationships. She manages the implementation of creative and integrated marketing plans, and leads GTI’s sales and marketing team to deliver standout trade and consumer facing campaigns.

Sales, Marketing & PR Team

With an in-house team of specialists in consumer and trade marketing, business events marketing, communications, digital, and sales GTI is able to offer a complete 360 service offering.
Ben Urquhart
Ben Urquhart
Sales & Marketing Account Manager
Maia Luke
Maia Luke
Sales & Marketing Account Coordinator
Andrea Campbell
Andrea Campbell
Sales & Marketing Account Director
Jessica Luxton
Jessica Luxton
Sales & Marketing Account Manager
Manuela Nielsen
Manuela Nielsen
Sales & Marketing Account Manager
Chris Tudehope
Chris Tudehope
Sales & Marketing Account Executive
Jackie Lau
Jackie Lau
Sales & Marketing Account Manager
Sally Pepermans
Sally Pepermans
Sales & Marketing Manager - New Zealand
Kerrin Trenorden
Kerrin Trenorden
Sales & Marketing Account Manager
Tom Cunningham
Tom Cunningham
Sales & Marketing Account Coordinator
Jasmine Turvey
Jasmine Turvey
Public Relations Account Manager
Abbey Sands
Abbey Sands
Public Relations Account Manager
Thalia Aconley-Jones
Thalia Aconley-Jones
Public Relations Account Coordinator
Daniella Previtera
Daniella Previtera
Public Relations Account Coordinator
Lynsey Trembath
Lynsey Trembath
Public Relations Account Manager