Vanuatu Tourism Office: Social Media Management

Project Social media for VTO Client Vanuatu Tourism Office Target Audience Australia The Brief Increase VTOs fan base on Facebook and create content that resonates to drive enquiries for industry and wholesalers. Our Approach: Inhouse content creation including videos, stories and website landing pages (guides/itineraries) Worked with influencers to increase reach, awareness and credibility Partnered with Aussie publishers to create ...

New Caledonia: Sounds of New Cal

Project Sounds of New Caledonia Client New Caledonia Tourism Target Audience Australia The Brief Grow leisure arrivals from Australia and New Zealand by developing the millennial market. The Idea: GTI developed an integrated campaign in collaboration with indie music group Crooked Colours to capture the sounds of New Caledonia to encourage millennials to consider New Caledonia for their next holiday ...

LATAM Airlines: The Flavours of South America

Project The flavours of South America Client LATAM Airlines Target Audience Australia The Brief and our Idea Raise awareness of LATAM’s new route from Melbourne direct to Santiago and drive early bookings. GTI developed an integrated campaign in collaboration with Australia’s youngest hatted chef & owner of Atlas Dining, Charlie Carrington to highlight the flavours of South America and drive ...

New Caledonia Tourism: The Bachelor Finale Partnership

Project The Bachelor finale partnership Client New Caledonia Tourism Target Audience Australian couples The Brief and the Idea The brief was to raise awareness of New Cal as a romantic destination and inspire young couples to visit. GTI partnered with popular reality TV show The Bachelor to host the 2018 season finale in New Caledonia. We developed an integrated 360 ...

Kenya Tourism Board: Why I Love Kenya

We engaged 5 digital influencers to experience Kenya first-hand & produce new, compelling content to share with audiences for a consumer awareness campaign.

Park City: My Park City Story

Raise the profile of Park City as a premier snow destination amongst Australian & New Zealand skiers, increase owned content & capture a consumer database.

LATAM Airlines: Global Rebrand

Drive awareness of LATAM Airlines’ global rebrand and reinforce the airline’s position as the experts on South America air travel. Read more, see results.