OUR TEAM
GTI is a leading integrated marketing, destination representation and PR agency with offices in Australia and New Zealand.
We work with tourism and hospitality clients, to develop innovative solutions to achieve their objectives.
Public Relations Mumbrella’s 2020 Travel PR Agency of the Year, our PR team is the go-to for Australia and New Zealand’s media and influencer community…
We draw on research to develop insight-led, robust strategies that deliver successful campaigns and long-term growth.
We draw on research to develop insight-led, robust strategies that deliver successful campaigns and long-term growth.
We educate and incentivise wholesalers, travel agents, OTAs and other travel sellers to drive conversion and bookings.
Our services include product development, cooperative campaigns, building training platforms, sales missions, sponsorships, partnerships, hosted famils, events, roadshows, and sales calls.
GTI is a member of Travel Consul
The international travel marketing alliance consisting of advertising, brand strategy, PR, digital, media and marketing firms.
GTI is a member of Travel Consul
The international travel marketing alliance consisting of advertising, brand strategy, PR, digital, media and marketing firms.
OUR MISSION
GTI’s mission is to collaborate with tourism leaders to inspire travel that delivers growth and regeneration of our planet and communities
We are committed to transparent annual sustainability reporting and monitors and report our progress in relation to people, and the environment annually.
We are committed to support the regeneration of communities, culture and the natural environment through our business operation and by supporting the transition to a regenerative tourism industry.
We commit to monitoring and reducing our environmental impact in relation to waste through improved purchasing and procurement policies, supply chain policy. Our office is powered by 100% renewable energy and our purchasing prefers sustainable options through upcycled products.
Through our work in collaboration with our clients and government partners we also commit to delivering economic support to low-income communities in the tourism destinations we work with.
GTI is a signatory to the Glasgow Declaration on Climate Action in Tourism which seeks pledges from organisations to commit to halve emissions by 2030 and reach Net Zero as soon as possible before 2050. Find out more and sign up here: https://www.oneplanetnetwork.org/programmes/sustainable-tourism/glasgow-declaration
GTI encourages it’s clients and industry partners to use the Global Sustainable Tourism Criteria https://www.gstcouncil.org/about/ to assess and build continual improvement towards social, environmental and economic impact goals.
Our Capabilities
Public Relations
- Broadcast integrations
- Media outreach
- Media famils
- Influencer engagement
- Celebrity endorsement
- Events
- Crisis and issue management
- Story ideation
Consumer Marketing
- Marketing strategy
- Integrated planning
- Campaign management
- Brand partnerships
- Brand and creative development
- Media planning and buying
- Experiential marketing
- Database acquisition and management
- Consumer research and market insights
DIGITAL MARKETING AND SOCIAL MEDIA MANAGEMENT
- Social media strategy
- Community management
- Digital marketing and SEM
- Content development and SEO
- Native content partnerships
- Blogger and influencer engagement
Business Events Marketing
- Representation
- Key Account Management
- Famils
- Events
- Business development
- Tender submissions
Trade Representation
- Trade events and roadshows
- Sales Missions
- Cooperative marketing
- Agent training programmes and incentives
- Product development
- Agent famils
- Sales support
- Consumer enquiry handling
WHO WE HAVE WORKED WITH
