Services
Our award-winning PR team has created and launched highly successful PR campaigns that shift the needle in the consumer landscape. Creative storytelling, meaningful relationships and an expert eye to detail are central to everything we do.
PR is key to raise awareness, communicate clear, powerful, in-depth messaging, position any brand and influence opinion. With an experienced team of former journalists, tourism industry specialists and public relations experts, our team knows how to craft compelling storytelling, harness the ever-changing media landscape for maximum impact and execute strategies and campaigns that influencer media, consumers and generate brand advocates.
Our approach to PR is creative, strategic and rooted in our strong media relationships. We are the tourism industry media experts in Australia and New Zealand.
What we do
The core of any PR exercise. We work as a local extension of your team, managing proactive and reactive enquiries to ensure maximum brand impact in the media.
We draw on the latest trends and research insights to develop on-target strategy and deliver the right message and impact for your brand. There is no one size fits all approach and our proven success of implementing engaging campaigns reflects this.
Our in-depth media and content creator relations, and travel and tourism expertise, set us apart. We know how to create brand advocates and utilise our relationships to elevate your brand with key editors, journalists and influencers to generate coverage.
Famils create feature coverage. From ideation to recruitment, from bespoke individual famils to group famils, working with airlines and local partners, famils showcase a destination or product in an engaging way for hero coverage results.
All eyes on…broadcast. Earned amplification of destination messaging on TV, film and streaming platforms is one of the most cost-effective ways to secure ROI on audience reach.
At GTI, we know how to create meaningful, long-lasting partnerships that will benefit and amplify your brand. Aligning the right personality and talent is key to achieving success and elevating your brand, something we love to do.
We are crisis management experts. Whilst swift reactions are paramount to brand reputation and recovery, preparation is also key. We draw on our extensive crisis management experience to prepare for and guide you through the challenging times.
We know how to put on a show. A well-curated event can bring your brand to life, , provide great content and super-charge your relationships to deliver the results you need.
Step 1
With strong attention to detail, a passion for knowledge and market understanding under our belt – we know the questions to ask to understand your brand from the get-go and develop your market positioning.
Step 2
We craft bespoke strategies for always-on and campaigns work to achieve, and often exceed, your objectives and market goals.
Step 3
This is where the fun really happens and while every PR campaign be unique, we always guarantee a creative approach, exceptional attention to detail and that you’ll enjoy working with our dedicated team.
Step 4
Monitoring and reporting on the success of the activity and showcasing the work to your stakeholders – all this means you can re-define new objectives, and reach even greater heights in the work to come.
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