Services

Social Media Management

We harness the power of social media to build communities, craft conversations and create awareness.

We are natural communicators and thrive in the social media space. Whilst social media is a mainstay today, GTI was an early adopter in the space launching the first socially driven campaigns promoting tourism in Australia. Since then, the innovation hasn’t stopped to make sure our clients stay ahead of the game, on every channel, to reach every eyeball. We know that social media marketing delivers some of the best return on investment and can hyper-charge your brand’s awareness, consideration and conversion.

What we do

MAKE A SPLASH ON SOCIAL.

Social strategy development

We work with you to understand the essence of your brand and then meticulously plan the social strategy to ensure it hits the right targets – to communicate your message, engage the right audience, and ensure advocacy for your brand reputation.

Content development

Whatever the social platform – Tik Tok, Instagram, Facebook are key to success in the Aussie market – we will devise the right content, with the right partners, that will cut through the noise and showcase your brand to the max. We plan, story board, shoot and edit content that will connect with your audience.

Paid social campaigns

We build your audience from the ground up, constantly testing and learning to ensure your budget works harder, and delivers greater impact. From developing strategy to execution, reporting and fine tuning, our paid social campaigns drive incredible reach and engagement.

Competitor analysis

We know the social media space. We are on the pulse of what’s trending to ensure your message is heard clearly in a competitive landscape, and how to harness the power of reactive social media relations to put your brand first, in a clever way.

Community management

Social media is also the front-line and needs to be managed effectively to ensure brand reputation is maintained and consumer engagement is clear, concise and on brand.

User-generated content campaigns

UGC campaigns utilise content that is relevant to your story, we research it, recommend it and repurpose it. We’ll manage all rights, talent liaison, automate UGC where required.

Engagement and follower campaigns

Engagement and follower campaigns can take many forms and need to be fun. Looking to boost engagement, grow your audience? Let us help you enact the right campaigns and competitions to do this.

Ambassador partnerships

Influencers, ambassadors, talent. It can take many forms on social media – we know how to work with talent to position your brand in an authentic way, yet still reach the right audience. Alignment is key – we’ve been executing agreements for years and are constantly on the lookout for exciting new faces that can become fully-fledged advocates for your brand.

Our process

Create content that inspires action.

Step 1

Goal Setting and Strategy:

Define clear objectives, such as brand awareness, engagement, or conversions, and develop a strategy tailored to each social platform.

Step 2

Content Creation and Curation:

Produce high-quality, relevant content that resonates with your audience, using a mix of formats like posts, videos, and stories.

Step 3

Audience Engagement:

Interact with followers through comments, messages, and shares to build relationships, foster community, and encourage brand loyalty.

Step 4

Analytics and Optimization:

Monitor performance metrics, analyse results, and refine your strategy based on insights to continually improve your social media efforts.