Image
Image

Vanuatu Tourism Office: “Answer the Call of Vanuatu” Rebrand Campaign

Project

Integrated Marketing Campaign 

Client

Vanuatu Tourism Office

Target Audience

Australian Experience Collectors

The Brief and our Approach

The brief was to launch the Vanuatu Tourism Office’s new brand – Answer the Call of Vanuatu – to Australian consumers and trade. The overall goal was to steal share of voice from competitor destinations who employ much larger budgets to increase awareness and conversion.

GTI took a very targeted approach to the launch campaign, creating three primary target audiences including fascinated families, curious couples and adventure seekers.

Creative was briefed to produce materials specifically for these target audiences and we implemented an online and offline data-led media buy to reduce wastage by targeting the right audiences with the correct creative (e.g. parents with children saw only family creative and young outdoor lovers saw adventure creative etc).

Following up initial launch period with remarketing campaign with tactical ads to drive bookings for 2020.


The Results

  • Estimated reach for the entire campaign was 20,117,400 people in Australia.
  • During the campaign period there was an increase in direct traffic to the VTO website of 39%.

More Case Studies


Fukuoka: Agent Training Events

The Hakuba Company: Content Production

Four Points by Sheraton Sydney: AIME

Business Events, Trade, PR

New Caledonia Tourism: Instagram Treasure Hunt

Marketing & Social Media

New Caledonia Tourism: The Bachelor Finale Partnership

Marketing, Trade, PR & Social Media

Vanuatu Tourism Office: Social Media Management

New Caledonia Tourism: Experience Virtual Reality

Marketing

Starwood Hotels & Resorts: The Westin Brisbane

PR

Wild Bush Luxury: James Viles Collaboration

PR

Element Melbourne Richmond: Launch

Vanuatu Tourism Office: It’s Been Right In Front OF You All Along

Marketing, Trade, PR & Social Media

W Hotels: We Are Handsome Partnership

PR & Social Media
+
Image

Sections
  • Trade Representation
  • Marketing
  • Public Relations
  • Content Marketing
  • Social Media
  • Business Events Marketing
GTI
  • Who We Are
  • Our Clients
  • Contact
  • Privacy Policy
latest Campaigns
  • LATAM Airlines: The Flavours Of South America
  • New Caledonia Tourism: The Bachelor Finale Partnership
In the media

National Tourism Service of Chile appoints GTI to its PR account

GTI General Manager Georgia Gregerson to present at 2020 TravMedia Summit

Offices

Australia
Sydney
10 Boronia St, Redfern 
+61 2 8077 3555

New Zealand
Auckland
+64 2 1068 1219

Brief Us

Got a project or campaign in mind?
We'd love to chat!

Get in touch


Privacy

© 2019 GTI - Global Tourism Innovation, All Rights Reserved
Image

Sections
  • Trade Representation
  • Marketing
  • Public Relations
  • Content Marketing
  • Social Media
  • Business Events Marketing
GTI
  • Who We Are
  • Our Clients
  • Contact
  • Privacy Policy
LATEST CAMPAIGNS
  • LATAM Airlines: The Flavours Of South America
  • New Caledonia Tourism: The Bachelor Finale Partnership
IN THE MEDIA

National Tourism Service of Chile appoints GTI to its PR account

GTI General Manager Georgia Gregerson to present at 2020 TravMedia Summit

OFFICES

Australia
Sydney
10 Boronia St, Redfern 
+61 2 8077 3555

New Zealand
Auckland
+64 2 1068 1219

BRIEF US

Got a project or campaign in mind?
We'd love to chat!

Get in touch


© 2019 GTI - Global Tourism Innovation, All Rights Reserved

Privacy Policy

  • Home
  • Who we are
  • What We Do
    • ← Back
    • Trade Representation
    • Marketing
    • Public Relations
    • Content Marketing
    • Social Media
    • Business Events Marketing
  • Our Work
  • Our Clients
  • Contact
  • Home
  • Who we are
  • What We Do
    • ← Back
    • Trade Representation
    • Marketing
    • Public Relations
    • Content Marketing
    • Social Media
    • Business Events Marketing
  • Our Work
  • Our Clients
  • Contact
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.Accept Reject Read More
Privacy & Cookies Policy

Necessary Always Enabled

Non-necessary