Image
Image

LATAM Airlines: The Flavours of South America

Project

The flavours of South America

Client

LATAM Airlines

Target Audience

Australia

The Brief and our Idea

Raise awareness of LATAM’s new route from Melbourne direct to Santiago and drive early bookings.

GTI developed an integrated campaign in collaboration with Australia’s youngest hatted chef & owner of Atlas Dining, Charlie Carrington to highlight the flavours of South America and drive Melbournians who are into international cuisine to consider South America for their next holiday.

We created a specially-developed series documenting Charlie’s trip to Trip to South America and promoted this across outdoor, digital, social, and radio advertising.

Additionally GTI worked with Charlie to create a new menu for Atlas inspired by his trip, developed-specifically by Charlie whilst also hosting a consumer event in Fed Square in Melbourne to celebrate the route launch.

 


The Results

  • +57% LATAM ticket sales vs. previous year
  • Over 350,000 people viewed the content series on FB and YouTube, with an average completion rate of 90%
  • 5,000 patrons tried the special menu at Atlas
  • 4,000 competition entries to win return LATAM flights
  • PR coverage of 7 articles with an estimated value of over $50,000
  • Close to 200 people engaging through the activation and close to 53K people reached through Facebook

More Case Studies


Las Vegas Convention and Visitors Authority: Today Extra Broadcast

Papua New Guinea Tourism Promotion: Do Kokoda

Marketing, Trade, Content Development & Social Media

LATAM Airlines: Global Rebrand

PR & Social Media

Vanuatu Tourism Office: Social Media Management

The Hakuba Company: Content Production

YTL Hotels: The Gainsborough Bath Spa Launch

PR

Wild Bush Luxury: James Viles Collaboration

PR

New Caledonia Tourism: Experience Virtual Reality

Marketing

Four Points by Sheraton Sydney: AIME

Business Events, Trade, PR

Travel Texas: Agent Roadshows

New Caledonia Tourism: Have It All

Marketing, Trade & PR

I Love New York: Agent Training Webinars

+
Image

Sections
  • Trade Representation
  • Marketing
  • Public Relations
  • Content Marketing
  • Social Media
  • Business Events Marketing
GTI
  • Who We Are
  • Our Clients
  • Contact
  • Privacy Policy
latest Campaigns
  • LATAM Airlines: The Flavours Of South America
  • New Caledonia Tourism: The Bachelor Finale Partnership
In the media

National Tourism Service of Chile appoints GTI to its PR account

GTI General Manager Georgia Gregerson to present at 2020 TravMedia Summit

Offices

Australia
Sydney
10 Boronia St, Redfern 
+61 2 8077 3555

New Zealand
Auckland
+64 2 1068 1219

Brief Us

Got a project or campaign in mind?
We'd love to chat!

Get in touch


Privacy

© 2019 GTI - Global Tourism Innovation, All Rights Reserved
Image

Sections
  • Trade Representation
  • Marketing
  • Public Relations
  • Content Marketing
  • Social Media
  • Business Events Marketing
GTI
  • Who We Are
  • Our Clients
  • Contact
  • Privacy Policy
LATEST CAMPAIGNS
  • LATAM Airlines: The Flavours Of South America
  • New Caledonia Tourism: The Bachelor Finale Partnership
IN THE MEDIA

National Tourism Service of Chile appoints GTI to its PR account

GTI General Manager Georgia Gregerson to present at 2020 TravMedia Summit

OFFICES

Australia
Sydney
10 Boronia St, Redfern 
+61 2 8077 3555

New Zealand
Auckland
+64 2 1068 1219

BRIEF US

Got a project or campaign in mind?
We'd love to chat!

Get in touch


© 2019 GTI - Global Tourism Innovation, All Rights Reserved

Privacy Policy

  • Home
  • Who we are
  • What We Do
    • ← Back
    • Trade Representation
    • Marketing
    • Public Relations
    • Content Marketing
    • Social Media
    • Business Events Marketing
  • Our Work
  • Our Clients
  • Contact
  • Home
  • Who we are
  • What We Do
    • ← Back
    • Trade Representation
    • Marketing
    • Public Relations
    • Content Marketing
    • Social Media
    • Business Events Marketing
  • Our Work
  • Our Clients
  • Contact
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.Accept Reject Read More
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are as essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are as essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.

Necessary Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.