Project
The Bachelor finale partnership
Client
New Caledonia Tourism
Target Audience
Australian couples
The Brief and the Idea
The brief was to raise awareness of New Cal as a romantic destination and inspire young couples to visit.
GTI partnered with popular reality TV show The Bachelor to host the 2018 season finale in New Caledonia. We developed an integrated 360 campaign around the partnership to maximise reach and noise in market:
- Pre-finale Influencer trip with 2017 Bachelor, Matty J, and winning partner Laura Byrne for a romantic long weekend
- Content marketing & programmatic campaign: series of videos focusing on the romance (YT, FB, Insta)
- Trade event viewing party
- Digital retargeting campaign with tactical deals post finale
The Results
- 2M Australian’s tuned in t watch the finale episode shot in New Caledonia
- Visits ot the official New Caledonia Tourism website increased +23% post finale
- Google search trends indexed at 100 the day after broadcast
- PR coverage of 49 articles reaching 121,000,000 people with an estimated value of over $2,000,000
