Our work

TASTE OF SOUTH AMERICA

LATAM Airlines

2018

Taste of South America

Working millennials and empty nesters

Drive awareness of LATAM Airlines’ new non-stop service between Melbourne and Santiago, Chile.

Research revealed food and beverage is a key interest amongst LATAM’s target audiences – working millennials and empty nesters.

Partnered with Australia’s youngest hatted chef, Charlie Carrington, to travel to South America to develop a Brazilian inspired menu for his Melbourne based restaurant, Atlas Dining
Video content created during his trip was pushed out online, coinciding with a radio and out of home media buy
Geotargeted the videos at people close to the billboards and by the restaurant
Coordinated a launch event at Atlas Dining for Melbourne’s travel, food and lifestyle media and influencers
Leveraged Charlie Carrington as a spokesperson for consumer media to drive further awareness about the new route across radio, print and online
Brazilian menu was available for three months with LATAM branding on the menus and email reservations