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Element Melbourne Richmond: Launch

Project

PR launch campaign 

Client

Element Melbourne Richmond

Location

Melbourne

The Brief and our Approach

Open Element Melbourne Richmond with a bang and make sure the property stood out from the crowd.

With multiple new openings in Melbourne, the hotel had a lot of competition.

  • In addition to our pre-opening PR activity and opening/ribbon-cutting event, GTI organised a community block party to open the hotel in style
  • Brought the brand and hotel’s USPs to life through mini activations throughout the hotel, including a pedal-powered media wall, a dog grooming station, a cooking demonstration and Heavenly bed display
  • Secured Melbourne’s media and influencer elite, including Laura Henshaw, Jules Lund, Zara McDonald and Michelle Andrews to attend the event
  • Reached the masses through a Sunrise segment on the hotel’s pet friendly amenities
  • Generated scores of hotel reviews through a series of famils

The Results

  • 422 pieces of coverage
  • Reach of 36,100,000
  • AVE of AUD$384,000
  • 40+ media and influencers attended launch event

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National Tourism Service of Chile appoints GTI to its PR account

GTI General Manager Georgia Gregerson to present at 2020 TravMedia Summit

Offices

Australia
Sydney
10 Boronia St, Redfern 
+61 2 8077 3555

New Zealand
Auckland
+64 2 1068 1219

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© 2019 GTI - Global Tourism Innovation, All Rights Reserved
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Sections
  • Trade Representation
  • Marketing
  • Public Relations
  • Content Marketing
  • Social Media
  • Business Events Marketing
GTI
  • Who We Are
  • Our Clients
  • Contact
  • Privacy Policy
LATEST CAMPAIGNS
  • LATAM Airlines: The Flavours Of South America
  • New Caledonia Tourism: The Bachelor Finale Partnership
IN THE MEDIA

National Tourism Service of Chile appoints GTI to its PR account

GTI General Manager Georgia Gregerson to present at 2020 TravMedia Summit

OFFICES

Australia
Sydney
10 Boronia St, Redfern 
+61 2 8077 3555

New Zealand
Auckland
+64 2 1068 1219

BRIEF US

Got a project or campaign in mind?
We'd love to chat!

Get in touch


© 2019 GTI - Global Tourism Innovation, All Rights Reserved

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