Wild Bush Luxury: 10th anniversary of conservation

Raise awareness for WBL and it’s 10th anniversary of conservation, ensuring that its properties and tours are considerations for local Australian travellers.

Maximise a small PR budget to engage new audiences and educate consumers about WBL’s conservation and sustainability initiatives.

• Developed key messages based around different content pillars to highlight WBL’s points of difference, including the company’s 10th anniversary and sustainability efforts
• Coordinated a busy press office, including creative storytelling, tailored pitching and ongoing face-to-face media meetings
• Facilitated top-tier media and influencer famils, focusing on the different content pillars
• Engaged a broader media, freelancer and influencer pool outside of the travel pages to reach new audiences
• Secured profiling and interview opportunities for WBL’s owner Charlie Carlow and property managers to demonstrate the passions and expertise behind the brand

• Generated 164 pieces of coverage across a variety of media outlets
• With a reach of 52,794,021
• Delivered key messaging in most of the coverage secured
• Positioned WBL as a thought leader and pioneer in the conservation and sustainability space