Las Vegas Convention and Visitors Authority
The Brief and our Approach
The brief was to drive mass awareness of Las Vegas and the range of experiences available in the destination. The destination faced the challenge of limited awareness of what was on offer beyond the bright lights, epic pool parties, and grandiose resorts.
We therefore secured a contra broadcast opportunity with TODAY Extra – hosted by renowned TV personality Sonia Kruger.
GTI negotiated seven segments, online re-runs, bonus promos, and social media coverage.
We worked with partners to create an itinerary that showcased the wide variety of experiences available in Las Vegas (i.e. five-star dining, entertainment and arts).
- 7 segments (2-3mins long) plus 2 bonus re-run and 2 bonus promos
- Reach: 1.45 million with an ad value of USD$245K+
- Plus 4 posts on Sonia Kruger’s Instagram accounts with a social reach of over 200k and almost 5k social engagements