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Las Vegas Convention and Visitors Authority: Today Extra Broadcast

Project

Broadcast

Client

Las Vegas Convention and Visitors Authority

Target Audience

Australians

The Brief and our Approach

The brief was to drive mass awareness of Las Vegas and the range of experiences available in the destination. The destination faced the challenge of limited awareness of what was on offer beyond the bright lights, epic pool parties, and grandiose resorts.

We therefore secured a contra broadcast opportunity with TODAY Extra – hosted by renowned TV personality Sonia Kruger.

GTI negotiated seven segments, online re-runs, bonus promos, and social media coverage.

We worked with partners to create an itinerary that showcased the wide variety of experiences available in Las Vegas (i.e. five-star dining, entertainment and arts).


The Results

  • 7 segments (2-3mins long) plus 2 bonus re-run and 2 bonus promos
  • Reach: 1.45 million with an ad value of USD$245K+
  • Plus 4 posts on Sonia Kruger’s Instagram accounts with a social reach of over 200k and almost 5k social engagements

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National Tourism Service of Chile appoints GTI to its PR account

GTI General Manager Georgia Gregerson to present at 2020 TravMedia Summit

Offices

Australia
Sydney
10 Boronia St, Redfern 
+61 2 8077 3555

New Zealand
Auckland
+64 2 1068 1219

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© 2019 GTI - Global Tourism Innovation, All Rights Reserved
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Sections
  • Trade Representation
  • Marketing
  • Public Relations
  • Content Marketing
  • Social Media
  • Business Events Marketing
GTI
  • Who We Are
  • Our Clients
  • Contact
  • Privacy Policy
LATEST CAMPAIGNS
  • LATAM Airlines: The Flavours Of South America
  • New Caledonia Tourism: The Bachelor Finale Partnership
IN THE MEDIA

National Tourism Service of Chile appoints GTI to its PR account

GTI General Manager Georgia Gregerson to present at 2020 TravMedia Summit

OFFICES

Australia
Sydney
10 Boronia St, Redfern 
+61 2 8077 3555

New Zealand
Auckland
+64 2 1068 1219

BRIEF US

Got a project or campaign in mind?
We'd love to chat!

Get in touch


© 2019 GTI - Global Tourism Innovation, All Rights Reserved

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