Our work

LVCVA & TODAY EXTRA

Las Vegas Convention and Visitors Authority

2018

Broadcast TODAYExtra

Australian international travellers

Drive mass awareness of Las Vegas and the range of experiences available in destination.

Limited awareness of Las Vegas offering beyond the bright lights, epic pool parties and grandiose resorts.

Secured a contra broadcast opportunity with TODAY Extra – hosted by renowned TV personality Sonia Kruger
Negotiated seven segments, online re-runs, bonus promos and social media coverage
Worked with partners to create an itinerary that showcased the wide variety of experiences available in Las Vegas (i.e. five-star dining, entertainment and arts)
Workshopped the segments with the program producers to ensure the content was engaging for viewers