Our work

NEW CALEDONIA TOURISM: THE BACHELOR

New Caledonia Tourism

2018

Inspiring couples to visit New Caledonia

Young Australian couples

Position New Caledonia as the destination of choice for couples looking for a romantic getaway.

Destination awareness amongst couples was very low so we needed to reach them on mass.

Secured Australia’s most watched show, The Bachelor Australia, to be hosted in New Caledonia
Coordinated filming for The Bachelor and final contestants to explore New Caledonia via romantic experiences/dates
Ran an influencer trip with former Bachelor, Matty J, and winning partner, Laura Byrne to raise awareness prior to finale airing
Drove earned coverage post finale by proactively pitching destination content to journalists covering Bachelor stories
Launched series of social videos showcasing New Caledonia’s romantic experiences. Amplified these across social, digital and catch up TV, targeting people who were following The Bachelor
Drove to landing page where consumers could find out more
Targeted those who had viewed the videos with tactical deals from partner hotels, airlines and tour operators to drive bookings
Engaged travel agents via a Bachelor viewing party so they could effectively sell the destination