VIVA LAS VEGAS – 2024 EVENT

• Host and entertain key influential sellers at a Las Vegas styled event to educate travel industry decision makers and top media on why Las Vegas is the Entertainment and Sports Capital of the World.
• Curate and host an exclusive event to share the latest news from Las Vegas, as well as spotlight destination partners in market to ensure Las Vegas is on the radar for Australian travel, coverage and partnership opportunities in 2024 and beyond
• Ensure the event offered glamour, top-tier service, and activations on a scale worthy of LVCVA to ensure the event, and destination, is memorable for all attendees
• Utilise the timing of industry events, IMM and VUSA roadshows, to ensure national top-tier industry, media and trade partners would be able to attend the event in Sydney 
• Lead with a luxury focus for all event and design choices to reflect the destination’s title as the Sports and Entertainment Capital of the World

Hosted a glittering media and trade event at Clocktower Bar in Sydney, showcasing why Vegas is a must-visit destination to 28 top-tier industry and media.

Showcased the latest product and event news from Las Vegas, supported networking, and two prize giveaways, during an evening of cocktails, canapes, and a four-course private dinner all under the clocktower canopy projection of Las Vegas strip videography to set the scene.

Las Vegas nominated this as a ‘best practice’ activation which generated immediate media leads, for coverage in Australia’s leading Escape and Traveller national print and digital publications.