Conduct a consumer marketing campaign to drive booking conversions with a tactical offer from airline partner Air Vanuatu.
Our work
Vanuatu Tourism Office
2023
Boxing Day Sale
Australian international travellers
Conduct a consumer marketing campaign to drive booking conversions with a tactical offer from airline partner Air Vanuatu.
Fierce competition from other South Pacific destinations, and other Boxing Day sale activity.
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Our work
LATAM Airlines
2018
Taste of South America
Working millennials and empty nesters
Drive awareness of LATAM Airlines’ new non-stop service between Melbourne and Santiago, Chile.
Research revealed food and beverage is a key interest amongst LATAM’s target audiences – working millennials and empty nesters.
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Our work
New Caledonia Tourism
2019
Sounds Of New Cal
Milllenials
Grow leisure arrivals from Australia and New Zealand by developing the millennial market.
Destination awareness amongst millennials was low.
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Our work
New Caledonia Tourism
2018
Inspiring couples to visit New Caledonia
Young Australian couples
Position New Caledonia as the destination of choice for couples looking for a romantic getaway.
Destination awareness amongst couples was very low so we needed to reach them on mass.
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Las Vegas Convention and Visitors Authority
2018
Broadcast TODAYExtra
Australian international travellers
Drive mass awareness of Las Vegas and the range of experiences available in destination.
Limited awareness of Las Vegas offering beyond the bright lights, epic pool parties and grandiose resorts.
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Our work
Japan National Tourism Organization
2021
Japan: Ready When You Are
Australians that want a deeper understanding of Japan’s regions and the people
Create and implement a social media plan, plus increase content for Japan National Tourism Organization’s website to increase interest in travelling to Japan from the Australian market.
Australians were already familiar with the key Japanese drawcards: cherry blossoms, shrines and castles, and the neon lights of Shibuya. GTI needed to offer content that would foster a deeper understanding of Japan’s regions and the people Australians would meet.
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Our work
Globus Family of brands
2023/2024
Melissa Doyle Launch Campaign
Australian international travellers aged 40+
Consider ways to use influencers as part of Avalon’s PR strategy to engage a Gen-X audience and showcase Avalon Waterways’ USP differentiators.
With a limited budget, engage and educate a new-to-river cruise audience on the Avalon product offering and benefits of river cruising.
The Results:
Successfully profiled Mel Doyle as Avalon Waterways brand ambassador via an in-person industry event and robust PR execution, aligning the brand firmly in the luxury consumers’ mindset, whilst appealing to a younger, more active Gen-X audience.
Produced a series of five brand videos (15-30 secs) for national campaign use, including social media distribution, with ongoing rights.
Boosted Gen-X awareness of Avalon Waterways brand and key messaging with strong engagement across social media and response to video series.
Smooth FM advertorial activation extended due to success of marketing channel feedback.
Client extended the first year contract for an additional two years, based on the success of this partnership.
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