Drive awareness of LATAM Airlines’ new non-stop service between Melbourne and Santiago, Chile.
Our work
LATAM Airlines
2018
Taste of South America
Working millennials and empty nesters
Drive awareness of LATAM Airlines’ new non-stop service between Melbourne and Santiago, Chile.
Research revealed food and beverage is a key interest amongst LATAM’s target audiences – working millennials and empty nesters.
You may also like…
Our work
New Caledonia Tourism
2019
Sounds Of New Cal
Milllenials
Grow leisure arrivals from Australia and New Zealand by developing the millennial market.
Destination awareness amongst millennials was low.
You may also like…
Our work
New Caledonia Tourism
2018
Inspiring couples to visit New Caledonia
Young Australian couples
Position New Caledonia as the destination of choice for couples looking for a romantic getaway.
Destination awareness amongst couples was very low so we needed to reach them on mass.
You may also like…
Our work
Las Vegas Convention and Visitors Authority
2018
Broadcast TODAYExtra
Australian international travellers
Drive mass awareness of Las Vegas and the range of experiences available in destination.
Limited awareness of Las Vegas offering beyond the bright lights, epic pool parties and grandiose resorts.
You may also like…
Our work
Element Melbourne Richmond
2019
Pre-opening PR activity and opening event
Australian Trade and Media
Open Element Melbourne Richmond with a bang and make sure the property stood out from the crowd.
With multiple new openings in Melbourne, the hotel had a lot of competition.
You may also like…
Our work
Vanuatu Tourism Office
2023
Travel Guides Campaign
Australian Experience Collectors
Seek opportunities to achieve mass market awareness of Vanuatu and its incredible travel experiences on a very limited budget.
Stealing share of voice from competitor destinations who employ much larger budgets to increase awareness and conversion.
You may also like…
Our work
Globus Family of brands
2023/2024
Melissa Doyle Launch Campaign
Australian international travellers aged 40+
Consider ways to use influencers as part of Avalon’s PR strategy to engage a Gen-X audience and showcase Avalon Waterways’ USP differentiators.
With a limited budget, engage and educate a new-to-river cruise audience on the Avalon product offering and benefits of river cruising.
The Results:
Successfully profiled Mel Doyle as Avalon Waterways brand ambassador via an in-person industry event and robust PR execution, aligning the brand firmly in the luxury consumers’ mindset, whilst appealing to a younger, more active Gen-X audience.
Produced a series of five brand videos (15-30 secs) for national campaign use, including social media distribution, with ongoing rights.
Boosted Gen-X awareness of Avalon Waterways brand and key messaging with strong engagement across social media and response to video series.
Smooth FM advertorial activation extended due to success of marketing channel feedback.
Client extended the first year contract for an additional two years, based on the success of this partnership.
You may also like…
Our work
Las Vegas Convention & Visitors Authority
2024
Las Vegas AU relaunch
Australian Trade and Media VIPs
Relaunch Las Vegas Convention & Visitors Authority activity in the Australian market, to showcase the latest news, partners and destination updates from Las Vegas.
Communicate the depth and breadth of new tourism product and events in Las Vegas and motivate key partners to sell Las Vegas hotel nights and experiences.
Hosted a glittering media and trade event at Clocktower Bar in Sydney, showcasing why Vegas is a must-visit destination to 28 top-tier industry and media.
Showcased the latest product and event news from Las Vegas, supported networking, and two prize giveaways, during an evening of cocktails, canapes, and a four-course private dinner all under the clocktower canopy projection of Las Vegas strip videography to set the scene.
Las Vegas nominated this as a ‘best practice’ activation which generated immediate media leads, for coverage in Australia’s leading Escape and Traveller national print and digital publications.
You may also like…