Our work

SINGAPORE TOURISM BOARD (STB) SALES REPRESENTATION

Client

Singapore Tourism Board

Date

2023

Target Audience

Australian Travel Trade and BTMICE businesses

The brief

Represent Singapore Tourism Board in Victoria for the Leisure and BTMICE markets.

The Challenge

Build awareness, consideration and advocacy of Singapore as more than a stopover destination, to achieve an increase in visitor arrivals, length of stay and PCE for Australian travellers through creative and engaging sales interactions and experiences.

Our Approach

  • Engaged leisure and BTMICE contacts with consistent sales calls and sales visits.
  • Source and facilitate online training opportunities and other activations such as the Singapore Virtual City Tour and Atlas Restaurant BTMICE lunch.
  • Proposed, co-ordinated and hosted key partners agent events including home-based agents ‘cluster’ meetings and key supplier lunches.
  • Boardroom training, agent walk arounds and lunch & learn activities with key wholesale partners.
  • End to end management of co-operative marketing campaigns.
  • Partnered with airlines and trade partners, representing STB at events, roadshows and product launches.
  • Coordinate and host travel agent familiarization trips to Singapore.
  • Negotiated sponsorship at international partner conferences and coordinated major activations at conferences.
  • Development and management of the Singapore Specialist Online Training program.

The results

  • Recovery of Singapore visitor arrivals to 95% post Covid by 2023 from the Victorian market, despite lower airline capacity compared to other Australian states.
  • Representation of STB at the following;
  • 14 x expos and conferences (2 international)
  • 4 x Singapore Agent famils
  • 17 x online and in person trainings (webinars, lunch and learn, novice training)
  • 38 x events including management and attendance
  • Secured 15 BTMICE groups for Singapore

Our work

VIVA LAS VEGAS – 2024 EVENT

Client

Las Vegas Convention & Visitors Authority

Date

2024

Campaign

Las Vegas AU relaunch

Target Audience

Australian Trade and Media VIPs

The brief

Relaunch Las Vegas Convention & Visitors Authority activity in the Australian market, to showcase the latest news, partners and destination updates from Las Vegas.

The Challenge

Communicate the depth and breadth of new tourism product and events in Las Vegas and motivate key partners to sell Las Vegas hotel nights and experiences.

Our Approach

  • Host and entertain key influential sellers at a Las Vegas styled event to educate travel industry decision makers and top media on why Las Vegas is the Entertainment and Sports Capital of the World.
  • Curate and host an exclusive event to share the latest news from Las Vegas, as well as spotlight destination partners in market to ensure Las Vegas is on the radar for Australian travel, coverage and partnership opportunities in 2024 and beyond
  • Ensure the event offered glamour, top-tier service, and activations on a scale worthy of LVCVA to ensure the event, and destination, is memorable for all attendees
  • Utilise the timing of industry events, IMM and VUSA roadshows, to ensure national top-tier industry, media and trade partners would be able to attend the event in Sydney 
  • Lead with a luxury focus for all event and design choices to reflect the destination’s title as the Sports and Entertainment Capital of the World

The results

Hosted a glittering media and trade event at Clocktower Bar in Sydney, showcasing why Vegas is a must-visit destination to 28 top-tier industry and media.

Showcased the latest product and event news from Las Vegas, supported networking, and two prize giveaways, during an evening of cocktails, canapes, and a four-course private dinner all under the clocktower canopy projection of Las Vegas strip videography to set the scene.

Las Vegas nominated this as a ‘best practice’ activation which generated immediate media leads, for coverage in Australia’s leading Escape and Traveller national print and digital publications.